DAVAO DEL NORTE, July 24 (PIA) - - The City Government of Tagum and the Tagum City Tourism Council (TCTC) assembled yesterday the tourism stakeholders of the city to set the direction of the industry for the next five years.
Around 60 representatives from hotels, restaurants, malls, travel agencies, transportation groups, cultural sector, business sector and government offices mapped out the tourism industry of Tagum.
In the workshop, the participants identified strong government support, equal business opportunity, culture and gender sensitive, effective marketing strategies, premiere sports and meetings, investments, conventions and events (MICE) destination, peace and order, established tourism network, improved infrastructure and utility services, sustainable agribusiness, culture and ecotourism (ACE) industry, globally competitive workforce and accredited tourism establishment as components of the shared vision for the tourism industry, which will be later drafted into a statement.
Marlene Rellon-Alastra, chairperson of the TCTC, said that the result of the activity will be the basis for the drafting of the Tourism Code of Tagum.
Alastra said that one of her dreams is to place Tagum City as a major player in the tourism map of the country.
“For now the industry as a whole is not fully equipped to be on this map, we are still preparing the key players through this event and the activities, which we will be conducting in partnership with the Department of Tourism (DOT) like capability building for tour guiding, customer service and other tourism related trainings,” she added.
She targeted a 50%-70% increase in the influx of tourists when the plan will be implemented.
According to the data of the City Tourism Office, 32,346 tourists stayed in the accommodation facilities of the city for the period of January to June. Among those tourist, 1,292 were foreigners. (PIA 11, Michael Uy)
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