Tuesday, November 24, 2015

DTI-Davao City holds free marketing seminar

DAVAO CITY, Nov. 23 – Entrepreneurs who are new in the business can take advantage of the free seminar that the Department of Trade and Industry-Davao City Field Office (DTI-DCFO) will conduct on November 27, from 8:30 a.m. until 4:00 p.m.

The one-day seminar, which will be held at DTI Conference Room, 2/F Mintrade Building, Monteverde-Sales Streets, Davao City, will focus on “Determining Your Market”

DTI-DCFO Director Engr. Edwin O. Banquerigo said that in business, one of the first things that entrepreneurs should understand and plan is to decide which segment of the population they should target. 

“It is wrong to think that the product is for everyone or assume that people in the local market will want it,” he pointed out. 

“This training aims to help business owners understand about the target market and see the relationship between knowing the target market and designing a marketing strategy.”

He added that topics that provide the framework for analyzing the product, customers, competitors, marketing tools will be discussed.

“DTI’s trainings are conducted through the Department’s Small and Medium Enterprise Roving Academy (SMERA) Program, which a continuous learning program to equip MSMEs with knowledge, skills and capabilities to become competitive in the domestic and global markets,” he further narrated.

Aspiring entrepreneurs and students are targeted as beneficiaries/participants SMERA to encourage more citizens to embrace entrepreneurship and help in nation-building. 

“This is DTI’s contribution in addressing the call of the administration for inclusive growth and poverty by providing opportunities for learning to various sectors like women, farmers, youth, indigenous people, Muslims, PWDs, among others,” he said.

As of November this year, DTI-DCFO has conducted 56 trainings which benefitted 1,483 participants from Davao City.

Interested participants may call up Ivy M. Uy at (082) 224-0511 local 205. (DTI-DCFO/IMU/JMM)

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