DAVAO CITY, Nov. 27 (PIA) – The National Economic Development Authority in the region is readying a communication and advocacy plan (CAP) for the public dissemination of the updated Davao Regional Development Plan for 2014-2016.
NEDA-11 has partnered with the Communication for Development Network (C4DNet) in crafting a plan through the recently held two-day Communication and Advocacy Planning Workshop on the Updated RDP which was approved by the Regional Development Council-11 last week.
NEDA-11 regional director Ma. Lourdes Lim said the enhanced CAP outlines advocacy activities and appropriate communication strategies, as well as core messages for advocating the RDP which is in line with the Philippine Development Plan.
The CAP involves three phases of implementation to start off with building public awareness of the mid-term achievements of the RDP which will be done during the first half of 2014.
The second phase to be undertaken on the second half of 2014 will require activities aiming at increasing knowledge and shaping up attitudes and behavior among stakeholders for effective execution of the updated RDP’s policies and programs.
The advocacy plan’s 3rd phase intends to communicate updated RDP’s results and outcomes to sustain motivation for continuity. Activities for this phase will be carried out in 2015.
The CAP activities to include roadshows/caravans and media mileage will be pursued next year after the launching of the Updated RDP on December 13.
Lim raised the need to engage the C4DNet in carrying out the CAP activities to bring public awareness and appreciation of the enhanced RDP for the next three years, and to involve stakeholders in the implementation of the plan.
The C4DNet is RDC-11’s communication and advocacy arm which is composed of information officers of NEDA-11, national line government agencies and provincial/city local government units.
“We have to create synergy so that our key messages will not be conflicting,” Lim told the C4DNet officers and members during the CAP workshop.
She said “advocacy activities shall be undertaken to the extent possible in order to reach our stakeholders at the local level.”
“Communication has to take place before people can get fully involved. People need to be aware, gain knowledge of, appreciate and believe, and ultimately support or do what is written in the plan. In other words, we want people to own—or invest in—the plan to attain inclusive growth,” she further stated.
During the CAP workshop, Philippine Information Agency-11 regional director Efren F. Elbanbuena provided vital inputs on “Planning a Communication Campaign,” as he shared experiences and best practices in delivering government messages to the public.
Professor Ma. Teresa Escano of the University of the Philippines Mindanao College of Humanities discussed the processes and dynamics of communication planning, particularly on the ROPE (Research, Objectives, Programming, and Evaluation) process, which ultimately leads to the crafting of a Communication Plan. (PIA-11/Carina L. Cayon with reports from NEDA-11)
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